The recent overview of UAE laws mandates brand influencers to register themselves and obtain an annual license in order to continue as brand influencers.,
While half of the world tunes in to support their favourite team during the Russia World Cup 2018, the other half keenly analyses the campaigns, execution style, and more importantly the results that brands gain from the World Cup fever that will continue to grip its audience for a month or so.
Last year was a dynamic, unforgettable and a remarkable break from past norms: From Brexit, US elections, distrust of Mainstream Media, Pokemon mania and the rise of augmented reality sparking a lot of debate on Social Platforms. We can all foresee 2017 standing strong on the side of real authenticity, unfiltered imperfection, individuality and humanity, as well as the growth of non-manufactured resources, so how will this affect trends in branding in the New Year
There is a common misconception that it might not be necessary for small businesses and startups to invest money in branding at the early stages, but only once they have accumulated a good cash flow and some extra money.